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Love Is the Pits: Pheromone Dating

I am standing sniffing a bag of someone’s dirty laundry, in public, for all to see. Around me, 140 people frantically do the same. I am in the midst of a pheromone dating party: supposedly, science and dating combined. This is, apparently, the future of dating.

Pheromone dating is a trend that originated in LA and has recently hit the UK. This one takes place at the painfully cool Stories Bar in East London. The organiser, Judy Nadal, explains to me that it started through the desire to do something different, to bring people together with something fun and original to talk about. And original it certainly is.

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